hyunlab
 
 

// amex - online video commercial

role:
ideation
art direction
design

The challenge was to create three 15 seconds online video commercial spot with a very limited budget. The goal was to drive the target audience of small business owners through YouTube channel, to AMEX forum website where the conversations about running a successful business takes place. Each of the video presented here showcases how each of the owners utilizes help from AMEX conducting their everyday operations. AMEX small business card does a lot more than you think for their customers. "It's not what you think".

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