hyunlab
 
 

// citibank - union square display design

role:
ideation
art direction
design

awards:




Citibank opened up a modern high tech branch at the Union Square location in NYC. The first of its kind where the bank has various interactive screens for customers to get educated about finance and learn more about offers. There are also financial experts like geniuses at the Apple stores. We collaborated with 8Inc who were responsible for designing all the Apple stores. My task was to art direct and design all the interactive displays and digital billboards within the branch. In the process, we won couple of awards for the effort.