hyunlab
 
 

// exxon - standard banner ad

role:
ideation
art direction
design

I was tasked to come up with an idea and a design for a standard banner ad that captured the spirit of excitement of a car race. Exxon mobil 1 sponsors one of the best race car driver, Tony Stewart. The idea was to create a thrilling car race scene capturing one of many Tony Stewart wins.

The challenge was to keep the file size below 30K and the banner was not only below the file size requirement but was successfully creative.

Click the image to view banner.