// exxon - standard banner ad

art direction

I was tasked to come up with an idea and a design for a standard banner ad that captured the spirit of winning a car race. Exxon mobil 1 sponsors one of the best race car driver, Tony Stewart. The idea was to create a victory celebration banner ad that congratulates Tony Stewart win. As you see the winner through the jumbotron in the stadium, the zooming in effect creates a very creative infinity looping effect.

The challenge was to keep the file size below 30K and the banner was not only below the file size requirement but was successfully creative.

Click the image to view banner.