hyunlab
 
 

// nikon - d3200 one page website

role:
ideation
art direction
design

Nikon D3200 camera was one of the most successful amateur dslr camera line. The camera was targeted for photographers wanting to graduate from point and shoot cameras to a entry level amateur pro dslr camera that shoots significantly better photos that guides the photographer teaching them the art of great photography.

I was responsible for the idea which a fictitious family’s mother created a interactive traveling photo blog that explains how the she created her amazing photos. The site’s non-intimidating voice is through the mother. Hence, feels very friendly, warm and welcoming learning to upgrade to a dslr camera.

The highly functional marketing website consist of clean and beautiful design with clear messaging of the camera’s main features created sales conversion of the viewers engaged in our marketing website that drove the users to the main Nikon USA website, ultimately lead to sales.

The website was responsive ensuring smart content viewing across all screen sizes.